What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.
What it does: Bye-bye, eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open